Bottled water companies: good stewards of the environment?
The viral film, the Story of Bottled Water revealed the dirty tricks played by the bottled water companies.
(See Debate Your Plate: Bottled water, the real story.)
Now, the industry is trying to fight back with this hilarious piece of faux journalism.
Jason Linkins at The Huffington Post had this to say…
The bottled water industry, fighting back against accusations that they are a significant contributor to environmental degradation, has released this magical video of glorious greenwashing, redolent of the famous video news releases in which Karen Ryan pretended to a journalist while promoting the Bush White House’s “No Child Left Behind” Act.
The New York Times’s Sindya N. Bhanoo reports that this video, sent out by the International Bottled Water Association, is a direct response to Annie Leonard’s The Story of Bottled Water (which you can read more about here). In the video, the IBWA touts the manufacturers of bottled water as “good stewards of the environment.” It features blissed-out coffeehouse acoustic guitar music, bucolic scenes of nature and a pretend reporter from pretend outfit “BWM Reports” pretending to pose pretend questions in pretend journalistic settings. The unnamed interlocutor serves up softballs, and happily nods along, like the Liz Glover Of Corporate Evil.
Photo credit: Thanks to Blahhhh onFlickr.
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